Will Gerken

Real Estate Endowed Professor of Finance & Director, Certificate in Financial Planning
2025–26 University Research Professor
Gatton College of Business and Economics, University of Kentucky

My research uses proprietary and novel datasets to study financial intermediation, with a focus on advisor misconduct, regulatory enforcement, and the role of geography in financial markets. This work has been cited in SEC rulemaking and featured in the Wall Street Journal, Financial Times, Bloomberg, and NPR."

CFA Charterholder CFP® Professional
Will Gerken

Regulatory Impact

SEC Rulemaking

Cited in Regulation Best Interest

Research on financial advisor misconduct was cited by SEC Commissioner Robert Jackson in his public statement on the Final Rules governing Regulation Best Interest (Reg BI), which requires financial professionals to act in their clients' best interest.

SEC Engagement

Presented to SEC Division of Economic and Risk Analysis

Findings on how fraud spreads through career networks were presented directly to the SEC's research division, informing the Commission's approach to identifying high-risk advisors and monitoring misconduct patterns.

Open Data

Public Misconduct Database

Constructed and publicly released a comprehensive database of investment manager fraud using FOIA requests, enabling researchers, regulators, and investors to study misconduct patterns. Available at the UK data repository.

100K+ Views in 24 Hours

Watching the Watchdogs Goes Viral

Smartphone geolocation research tracking SEC enforcement interactions received over 100,000 views within the first day of release and was covered by the Financial Times, Bloomberg, Fast Company, and ProMarket.

Working Papers

Where is the Intersection of Madison Avenue and Wall Street? Advertisement, Local Access to Investment Advice, and Stock Market Participation

with Joe Farizo and Ge Wu

Advertising by investment advisory firms increases local stock market participation, but only where the firm has a physical office. Unlike other industries, there are no between-firm spillovers.

Exploiting variation in household exposure to financial advertising along Designated Market Area (DMA) borders, we find increased advertising by investment advisory firms leads to greater stock market participation. This relationship is concentrated in areas where the advertising firm maintains a physical presence, and unlike advertising in other industries, we find limited evidence of between-firm spillovers.

Death of a Salesman's Manager: Soft Information, Collusion, and Misconduct in Financial Advisory Firms

with Steve Dimmock and Jesse Ellis

Unexpected deaths of branch managers trigger a sharp, persistent decline in advisor misconduct. Supervisors with accumulated soft information were facilitating misconduct, not constraining it.

Using the sudden deaths of financial advisory branch managers as exogenous disruptions to the accumulated soft information between supervisors and advisors, we find that these deaths trigger a sharp decline in advisor misconduct that persists for several years before gradually returning to prior levels. These findings challenge the intuitive notion that more informed supervisors will curb unethical behavior.

Watching the Watchdogs: The Information Content of SEC Interactions

with Steve Irlbeck, Marc Painter, and Guangli Zhang

Using smartphone geolocation data, we show that 84% of SEC visits to firm headquarters occur outside formal investigations. Visits predict negative abnormal returns and a chilling effect on insider trading.

Using smartphone geolocation data, we provide systematic evidence of physical regulatory interactions at SEC offices and corporate headquarters across all stages of oversight. Our methodology reveals many interactions occur outside formal proceedings. On average, interactions predict abnormal returns of -3.9% over three months. Although insiders typically reduce selling around interactions, those who continue trading avoid substantial losses.

The Impact of Broker Geography on Retail Investor Behavior

with Dan Bradley and Jared Williams

Retail investors are more likely to trade stocks covered by brokers with local financial advisors. The effect operates through awareness rather than credulity.

We examine the effects of broker geography on the geography of retail trading in stocks covered by the broker's analysts. Retail investors are significantly more likely to trade and own stocks covered by brokers employing financial advisors in their metropolitan area. Our findings are driven by the effects of equity research on investor awareness rather than investor credulity.

Publications

Management Science — Forthcoming

Third Party Quality Certification in the Market for Financial Advice

with Morteza Momeni

Being named a Barron's Top Advisor increases assets and accounts, with sharp effects around certification thresholds. Certified advisors subsequently commit less misconduct.

We study third party quality certification in the market for financial advice. Using the Barron's Top Financial Advisors rankings, we find evidence that being named a top advisor increases both assets under management and accounts for individuals and their firms. The effects increase sharply around thresholds for certification suggesting that clients value the certification itself and not solely the underlying quality. After certification, advisors are less likely to engage in misconduct.
Review of Financial Studies (2025) · Forthcoming

Childhood Exposure to Misbehavior and the Culture of Financial Misconduct

with Chris Clifford and Jesse Ellis

Advisors raised in counties with less ethical cultures are more likely to commit misconduct as adults, even controlling for current workplace and location. Childhood exposure has dosage effects.

Using novel data on financial advisors' childhood residences, we show that advisors raised in counties with less ethical cultures are more likely to commit misconduct as adults. Our identification strategy exploits variation in childhood backgrounds among advisors working together in the same branch office in adulthood. Exploiting timing of moves during childhood, we find evidence of dosage effects. Influences are amplified when coworkers come from less diverse geographic backgrounds.
Review of Corporate Finance Studies (2023) · Vol. 12, 906–938

Racial Concordance in the Market for Financial Advice

with Chris Clifford and Tian Qiu · RCFS Registered Report: "Finance for the Greater Good"

Minority advisors are underrepresented in the industry and disproportionately serve poorer, racially concordant communities. Racial concordance has only a modest relation with stock market participation.

We examine the role of race and racial concordance between financial advisors and their local community. We document significant differences in stock market participation based on community racial composition, as well as differences in the characteristics of communities served by minority advisors. Notably, minority advisors are more likely to serve racially concordant communities, which tend to be poorer. While minority advisors are more likely to leave the industry, this relation is mitigated among advisors located in more concordant communities.
Review of Financial Studies (2023) · Vol. 36, 409–449

The Value of Differing Points of View: Evidence from Financial Analysts' Geographic Diversity

with Marc Painter

Analysts incorporate local information (measured via satellite imagery of parking lots) into forecasts. Geographic concentration of analyst coverage increases forecast errors and reduces liquidity.

We show that analysts incorporate geographically dispersed information about firms into individual forecasts and that limited analyst geographic diversity adversely affects consensus forecasts and firm liquidity. Using satellite imagery of U.S. retailers' parking lots, we find analysts shade their own forecast in the direction of local car counts.
Journal of Finance (2021) · Vol. 76, 3309–3346

Real Estate Shocks and Financial Advisor Misconduct

with Stephen Dimmock and Tyson Van Alfen

Advisors whose home values decline commit more misconduct. The effect is stronger for advisors with lower career risk and greater borrowing constraints.

We test whether personal real estate shocks affect professional misconduct by financial advisors. We find a negative relation between housing returns and misconduct. Advisors' housing returns explain misconduct against out-of-state customers, breaking the link between customer and advisor housing shocks.
Journal of Finance (2021) · Vol. 76, 2409–2445

Property Rights to Client Relationships and Financial Advisor Incentives

with Chris Clifford

When the Protocol for Broker Recruiting transferred ownership of client relationships from firms to advisors, advisors invested in credentials, shifted to fee-based models, and customer complaints fell.

We study the effect of a change in property rights on employee behavior in the industry for financial advice. After the Protocol for Broker Recruiting transferred ownership of client relationships from the firm to the advisor, advisors invested in client-facing industry licenses, shifted to fee-based advising, and garnered fewer customer complaints.
Journal of Finance (2018) · Vol. 73, 1417–1450

Is Fraud Contagious? Career Networks and Fraud by Financial Advisors

with Stephen Dimmock and Nathaniel Graham

Co-workers influence misconduct propensity. Using mergers as exogenous shocks to career networks, we find advisors paired with new colleagues who have misconduct histories are more likely to offend.

We show that co-workers influence an individual's propensity to commit financial misconduct. We identify co-workers' effect on misconduct using changes in co-workers caused by mergers of financial advisory firms. The probability of an advisor committing misconduct increases if new co-workers have a history of misconduct. This effect is stronger between demographically similar co-workers.
JFQA (2018) · Vol. 53, 2067–2101

Hedge Fund Boards and the Market for Independent Directors

with Chris Clifford and Jesse Ellis

Busy independent directors have more reputational capital at stake and are preferred by high-quality funds. Their presence is associated with less fraud and fewer abuses of discretionary restrictions.

We provide the first examination of hedge fund boards and their directors. Busy independent directors are sought after because they have more reputational capital at stake. Funds with busy independent directors are less likely to commit fraud, abuse discretionary liquidity restrictions, or engage in performance-based risk shifting.
J. Financial Economics (2018) · Vol. 127, 113–135

Capital Gains Lock-In and Governance Choices

with Steve Dimmock, Zoran Ivkovich, and Scott Weisbenner

Tax-driven capital gains lock-in affects governance: funds with larger unrealized gains are less likely to exit before contentious votes and more likely to vote against management.

Differences in accrued gains and investors' tax-sensitivity induce variation in a capital gains lock-in effect. Higher capital gains decrease the likelihood a fund exits prior to contentious votes and increase the likelihood a fund votes against management.
Review of Finance (2016) · Vol. 20, 795–821

Regulatory Oversight and Return Misreporting by Hedge Funds

with Steve Dimmock

Hedge fund misreporting decreased after a 2004 SEC rule expanded oversight, and increased after the rule was revoked in 2006. Regulatory scrutiny also increased flows and reduced flow-performance sensitivity.

We use SEC rule changes to show that regulatory oversight reduces return misreporting by hedge funds. Differences-in-differences tests show that misreporting decreased after a 2004 rule expansion and increased when funds exited the regulatory system after the rule's 2006 revocation.
J. Corporate Finance (2015) · Vol. 30, 44–64

What Determines the Allocation of Managerial Ownership within Firms?

with Steve Dimmock and Jennifer Marietta-Westberg

How firms allocate ownership to individual managers depends on the distribution of decision rights and the benefits of cooperation.

We show that the allocation of managerial ownership to individuals within firms varies depending upon the joint distribution of decision control and decision management rights. Ownership is higher for managers with both executive and operational responsibilities and when benefits of cooperation are higher.
Q. J. Finance (2014) · Vol. 4, 1–36

Blockholder Ownership and Corporate Control: The Role of Liquidity

Solo-authored

Greater stock liquidity enables blockholders to discipline managers through the credible threat of selling their shares.

Employing an instrumental variable approach based on the regulatory change of tick sizes, I examine the link between equity liquidity and activism by large shareholders. Liquidity increases the likelihood of block formation. I find evidence that the threat of exit from a block can discipline managers and that this threat is more effective when liquidity is higher.
J. Financial Economics (2012) · Vol. 105, 153–173

Predicting Fraud by Investment Managers

with Steve Dimmock

SEC disclosure data can predict fraud: avoiding the riskiest 5% of firms would have prevented 29% of fraud cases and 40% of dollar losses.

We test the predictability of investment fraud using mandatory SEC disclosures. Avoiding the 5% of firms with the highest ex ante predicted fraud risk would allow an investor to avoid 29% of fraud cases and over 40% of total dollar losses from fraud. We find no evidence that investors receive compensation for fraud risk.

Other Publications

Harvard Business Review · March 2018

How One Bad Employee Can Corrupt a Whole Team

with Stephen Dimmock

Certificate in Financial Planning

Training the next generation of ethical financial advisors

As Director of the Certificate in Financial Planning at UK's Gatton College, I lead a CFP Board-registered program that prepares students to sit for the CFP® exam and enter the profession with both technical competence and ethical grounding.

The program partners with leading firms including Fidelity, Merrill Lynch, and MCF Advisors to place students in professional roles, and integrates the lessons of my misconduct research directly into the curriculum.

Learn more about the program →
120+ enrolled students
growth in 15 months
3 new courses developed

CFP Board Registered Program

Selected Media

Inside the Programs Reshaping Financial Planning's Talent Pipeline

Financial Planning · February 2026

Tracking SEC Movements Sheds Light on Investigatory Process

ProMarket · Stigler Center, Chicago Booth · December 2024

Smartphone Data Can Highlight When Firms Are Under SEC Investigation

Fast Company · September 2024

For Wall Street Analysts, It's Location, Location, Location

Wall Street Journal · November 2019

How One Bad Employee Can Corrupt a Whole Team

Harvard Business Review · March 2018

How One Shady Employee Can Poison the Workplace

NPR Marketplace · March 2018

Study: Broker Protocol Helps Clients, Firms

Barron's · November 2017

Is Your Stockbroker Great or Mediocre?

Wall Street Journal · April 2016

The "Financial Adviser" Scammers

Financial Times · Alphaville · March 2016

Background

My path to studying financial misconduct began with a personal experience: watching a family member be taken advantage of by an unscrupulous advisor. That led me to FOIA-request my way into building one of the first systematic databases of the financial advisory industry, and eventually to an engineering-trained approach to studying how fraud spreads through networks, how regulators interact with firms, and how the market for financial advice can be made to work better for ordinary investors.

Education & Professional Designations

PhD, Finance
Michigan State University
2009
CFA Charterholder
CFA Institute
2006
CFP® Professional
CFP Board
MBA
Georgia Institute of Technology
2004
MS, Electrical Engineering
Georgia Institute of Technology
2003
BS, Computer Engineering
West Virginia University
2001
BS, Electrical Engineering
West Virginia University
2001

Career

Professor of Finance
Real Estate Endowed Professor, University of Kentucky
2022 – Present
Department Chair
Finance & Quantitative Methods, University of Kentucky
2023 – 2024
Associate Professor of Finance
University of Kentucky
2018 – 2022
Assistant Professor of Finance
University of Kentucky
2012 – 2018
Assistant Professor of Finance
Auburn University
2009 – 2012